Starbucks initially engaged the agency, Questus, in redesigning the online store from the user experience process through to design concepts. From there, Starbucks extended the scope of work to include several portions of Starbucks brand site as well.
The scope of work for Starbucks.com included the Starbucks website homepage, the coffee section landing page, and subpages: How to Brew, Our Coffees, Coffee Finder.
Work for the Starbucks Store website included all templates plus the Starbucks Store Subscriptions flow.
Starbucks
Coffee Section & E-Commerce Store Section
Agency:
Questus
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Team:
Jeff Wagener (ECD), Chelsea Moriarty (SrAD), Josh Hearn (AD), Karen Felzener (AD), Audrey Kell (AD)
Coffee Finder (UX & Design)
Find a coffee most suited to your taste in three simple steps.
Tasting notes align with specific coffees that can then be recommended to our users.
Each coffee has a link to Starbucks online store to purchase.
Find a coffee most suited to your taste in three simple steps.
Coffee Landing Page
How to Brew Coffee Page
This page entices visitors to try new and interesting brewing methods with high-impact video and step-by-step instructions.
This page entices visitors to try new and interesting brewing methods with high-impact video and step-by-step instructions.
This page entices visitors to try new and interesting brewing methods with high-impact video and step-by-step instructions.
This page entices visitors to try new and interesting brewing methods with high-impact video and step-by-step instructions.