Total Cereal had lost relevance with its target audience, males in their forties. Generally, this target age group is at a stage where health becomes more of a focal point. Yet succumbing to a wheat germ-lifestyle made these boomers feel like they’d given up their guy-ness. Questus developed an irreverent campaign that teased Total as the easy way to get their daily nutrition while being manly and having a sense of humor about life in your forties. Thus the Good to A Guy site was born.